IMM Graduate School Admission Requirements 2025/2026 for South Africans and Non- SA prospective students from Zimbabwe, Zambia, Ghana, and Botswana.
The management of the IMM Graduate School has released the 2024 Intake application entry requirements for successful admission into the undergraduate and postgraduate (Degree, MBA, Ph.D., Masters, Diploma, Certificate, Short Course, and Non-Degree) programs respectively for the 2024 academic year.
Admission Criteria for the Diploma in Marketing Management
Admission criteria for prospective students who matriculated prior to and including 2007:
- Senior Certificate (Grade 12) or equivalent.
- A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no Senior Certificate, and must include work-related experience and a SAPS affidavit stating that they did not obtain a Senior Certificate. *
Admission criteria for prospective students who matriculated and exited the school system as of 2008:
- National Senior Certificate (NSC), National Certificate Vocational (NCV) or equivalent, including an achievement rating of at least 3 (40-49%) in English home language or 4 (50-59%) in English first additional language.
- The student must have met the minimum requirements for admission to a higher certificate programme at a higher education institute.
- A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no NSC, and must include work-related experience and a SAPS affidavit stating that they did not obtain a NSC. *
* No credit transfers for modules will apply for RPL. RPL will only apply for access to programmes
Articulation from the Higher Certificate in Marketing to the Diploma in Marketing Management
- Graduates must have successfully completed all the modules on the Higher Certificate in Marketing offered by the IMM Graduate School.
- Please refer to the Prospectus to view articulation modules.
Purpose:
To instill and broaden students’ marketing knowledge, business management knowledge, application of marketing knowledge and expertise.
The programme will provide qualified students with a broad based knowledge of the principles, theories, thought schools, methods and application processes involved in the various fields required in the core marketing management function.
This programme lays a solid foundation for higher career advancement and further studies in the field of strategic marketing management.
The programme is designed to provide students with a basic understanding of the underlying marketing and business principles, followed by more advanced knowledge combined with elementary practical application and concluding with specific practical application of all theory and models learnt throughout the programme.
Admission Criteria for Bachelor of Business Administration (BBA) in Marketing Management
Admission criteria for prospective students who matriculated prior to and including 2007:
- Senior Certificate (Grade 12) with university exemption, plus a mark of at least 40% on higher grade or 50% on standard grade in Mathematics.
- An NQF level 5 certificate.
- A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no Senior Certificate, but have written and passed at least four higher grade or four standard grade subjects at matric Level. The CV must include work-related experience and a SAPS affidavit stating that they did not obtain a Senior Certificate. A certified copy of subjects passed must be included. *
- Students over the ages of 45 may apply as mature age applicants.
Admission criteria for prospective students who matriculated and exited the school system as of 2008:
- National Senior Certificate (NSC) or National Certificate Vocational (NCV) with an achievement rating of at least 3 (40-49%) in English home language or 4 (50-59%) in English first additional language, plus an achievement rating of at least 3 (40-49%) in Mathematics or 5 (60-69%) in Mathematical Literacy.
- An NQF level 5 certificate.
- The student must have met the minimum requirements for admission to a degree programme at a higher education institute.
- A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no NSC, but have written and passed at least 4 NSC subjects at a Matric level with a pass of 40%. The CV must include work-related experience and a SAPS affidavit stating that they did not obtain a NSC. A certified copy of subjects passed must be included.
- Students over the ages of 45 may apply as mature age applicants.
* No credit transfers for modules will apply for RPL. RPL will only apply for access to programmes
Purpose:
The main purpose of the qualification is to empower qualifiers with graduate-level knowledge, specific skills and applied competence in the field of Marketing Management to enable them to pursue practical and rewarding careers in the marketing business environment.
The qualification provides graduates competence in marketing, business management and financial management and assist and enable the student to develop his/her intellectual capacity, understanding of the business and marketing environment; and to think critically and innovatively and to build a foundation for further specialisation in the field of marketing.
Admission Criteria for Bachelor of Philosophy (BPhil) Honours in Marketing Management
- A suitable Bachelor’s Degree on NQF 7 with Marketing 3 as a major module.
- Any other equivalent qualification.
- A CV and a motivational letter are required.
Applicants are required to complete the Postgraduate Application form for admission for the BPhil Honours in Marketing Management, which together with certified copies of educational certificates, identity/passport documents, a letter of motivation and a CV, should be returned by registered post to:
Postgraduate Student Support Administrator
IMM Graduate School
P O Box 91820
Auckland Park
2006
A non-refundable deposit (see fee structure) must accompany the application form. Applicants may be required to attend a selection interview at the discretion of the IMM Graduate School.
Purpose:
Individuals studying in the field of marketing can access this programme. The purpose of the proposed programme is to target senior marketing managers to ensure they effectively understand and implement the set of decisions and actions that will result in the formulation and implementation of a strategic marketing plan, designed to achieve an organisation’s objectives. This will involve the planning, directing, organising and controlling of marketing strategy-related decisions and actions.
At a senior level, managing activities internal to the organisation are only part of the manager’s responsibilities. The senior manager must also respond to the challenges posed by the organisation’s internal and external including international environments. To deal effectively with challenges that effect the growth and profitability of the organisation, the marketing manager must implement processes that will optimise the competitive position of the organisation by maximising the anticipation of environmental changes and unexpected internal competitive demands. Although the scope of marketing management is quite broad, it is very important for a senior marketing manager to be able to produce and implement a strategic marketing plan, the basis of which normally depends on a substantial marketing research component.
Admission Criteria for the Higher Certificate in Marketing
Admission criteria for prospective students who matriculated prior to and including 2007:
- Senior Certificate (Grade 12) or equivalent.
- A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no Senior Certificate, and must include work-related experience and a SAPS affidavit stating that they did not obtain a Senior Certificate. *
Admission criteria for prospective students who matriculated and exited the school system as of 2008:
- National Senior Certificate (NSC), National Certificate Vocational (NCV) or equivalent, including an achievement rating of at least 3 (40-49%) in English home language or 4 (50-59%) in English first additional language.
- The student must have met the minimum requirements for admission to a higher certificate programme at a higher education institute.
- A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no NSC, and must include work-related experience and a SAPS affidavit stating that they did not obtain an NSC. *
* No credit transfers for modules will apply for RPL. RPL will only apply for access to programmes
Purpose:
The purpose of the programme is to provide students, qualifying with the certificate, with a broad but elementary knowledge of marketing as well as business concepts, guiding students through the entry-level application of these concepts.
It further provides students with the basic knowledge to structure the organisation effectively to deliver products, product-related services and services, providing value to customers, motivate purchases and fulfill customer needs.
Admission Criteria for the Higher Certificate in Export Management
Admission criteria for prospective students who matriculated prior to and including 2007:
- Senior Certificate (Grade 12) or equivalent.
- A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no Senior Certificate, and must include work-related experience and a SAPS affidavit stating that they did not obtain a Senior Certificate. *
Admission criteria for prospective students who matriculated and exited the school system as of 2008:
- National Senior Certificate (NSC), National Certificate Vocational (NCV) or equivalent, including an achievement rating of at least 3 (40-49%) in English home language or 4 (50-59%) in English first additional language.
- The student must have met the minimum requirements for admission to a higher certificate programme at a higher education institute.
- A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no NSC, and must include work-related experience and a SAPS affidavit stating that they did not obtain a NSC. *
* No credit transfers for modules will apply for RPL. RPL will only apply for access to programmes
Purpose:
The purpose of the programme is to provide an elementary understanding of export-related matters and an overall focus which will ensure the delivery of students who have an introductory knowledge of export management and related marketing concepts.
The purpose of this qualification is also to support the connection between exporting and marketing for example, the fundamental methods and procedures involved in international trade, exports and marketing.
Admission criteria for Bachelor of Commerce (BCom) in Marketing and Management Science
Admission criteria for prospective students who matriculated prior to and including 2007:
- Senior Certificate (Grade 12) with university exemption, plus a mark of at least 40% on higher grade or 50% on standard grade in Mathematics.
- An NQF level 5 certificate.
- A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no Senior Certificate, but have written and passed at least four higher grade or four standard grade subjects at matric Level. The CV must include work-related experience and a SAPS affidavit stating that they did not obtain a Senior Certificate. A certified copy of subjects passed must be included. *
- Students over the ages of 45 may apply as mature age applicants.
Admission criteria for prospective students who matriculated and exited the school system as of 2008:
- National Senior Certificate (NSC) or National Certificate Vocational (NCV) with an achievement rating of at least 3 (40-49%) in English home language or 4 (50-59%) in English first additional language, plus an achievement rating of at least 3 (40-49%) in Mathematics or 5 (60-69%) in Mathematical Literacy.
- An NQF level 5 certificate.
- The student must have met the minimum requirements for admission to a degree programme at a higher education institute.
- A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no NSC, but have written and passed at least 4 NSC subjects at a Matric level with a pass of 40%. The CV must include work-related experience and a SAPS affidavit stating that they did not obtain a NSC. A certified copy of subjects passed must be included.
- Students over the ages of 45 may apply as mature age applicants.
* No credit transfers for modules will apply for RPL. RPL will only apply for access to programmes
Purpose
The purpose of this qualification is to provide candidates in the private, public and voluntary sectors with comprehensive and in-depth knowledge of the principles, major theories and paradigms, skills, methods and technology of the science and profession of the field of marketing, management and supply chain. This, in order to promote sustainable growth and development and maximise prosperity in all sectors of the economy and society.
To develop competent leaders with applied economic, management, supply chain and marketing skills as well as generic cross-functional knowledge and skills to steer sustainable development, growth and prosperity in the most appropriate direction.
To provide students who want to enroll for advanced studies in management, supply chain and marketing, with a sound academic base, to apply their skills and further advancement in careers and academic studies in the field of marketing, supply chain and management science.
Admission criteria for Bachelor of Commerce (BCom) in International Supply Chain Management
Admission criteria for prospective students who matriculated prior to and including 2007:
- Senior Certificate (Grade 12) with university exemption, plus a mark of at least 40% on higher grade or 50% on standard grade in Mathematics.
- An NQF level 5 certificate.
- A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no Senior Certificate, but have written and passed at least four higher grade or four standard grade subjects at matric Level. The CV must include work-related experience and a SAPS affidavit stating that they did not obtain a Senior Certificate. A certified copy of subjects passed must be included. *
- Students over the ages of 45 may apply as mature age applicants.
Admission criteria for prospective students who matriculated and exited the school system as of 2008:
- National Senior Certificate (NSC) or National Certificate Vocational (NCV) with an achievement rating of at least 3 (40-49%) in English home language or 4 (50-59%) in English first additional language, plus an achievement rating of at least 3 (40-49%) in Mathematics or 5 (60-69%) in Mathematical Literacy.
- An NQF level 5 certificate.
- The student must have met the minimum requirements for admission to a degree programme at a higher education institute.
- A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no NSC, but have written and passed at least 4 NSC subjects at a Matric level with a pass of 40%. The CV must include work-related experience and a SAPS affidavit stating that they did not obtain a NSC. A certified copy of subjects passed must be included.
- Students over the ages of 45 may apply as mature age applicants.
* No credit transfers for modules will apply for RPL. RPL will only apply for access to programmes
Purpose
The purpose of this qualification is to provide candidates in the private, public and voluntary sectors with comprehensive and in-depth knowledge of the principles, major theories and paradigms, skills, methods and technology of the science and profession of the field of marketing, management and supply chain. This, in order to promote sustainable growth and development and maximise prosperity in all sectors of the economy and society.
To develop competent leaders with applied economic, management, supply chain and marketing skills as well as generic cross-functional knowledge and skills to steer sustainable development, growth and prosperity in the most appropriate direction.
To provide students who want to enroll for advanced studies in management, supply chain and marketing, with a sound academic base, to apply their skills and further advancement in careers and academic studies in the field of marketing, supply chain and management science.
Admission Criteria for Master of Philosophy (MPhil) in Marketing
A student who is in possession of the following may apply for admission:
- BCom Honours with Marketing and Research Methodology on the NQF Level 8 (HEQSF aligned); or
- BPhil Honours with Marketing and Research Methodology on the NQF Level 8 (HEQSF aligned); or
- BA Honours in Marketing Communications with Marketing and Marketing Communications as majors on the NQF Level 8 (HEQSF aligned).
- Any other equivalent qualifications.
- An overall average of 60% must have been achieved on the NQF level 8 qualification.
- A CV and motivational letter are required.
- In addition, students may be required to submit a provisional research proposal to the IMM Graduate School Research Committee.
- The Dean also has the right to prescribe any additional modules on honours level to ensure that the candidate complies with all requirements.
* No credit transfers for modules will apply for RPL. RPL will only apply for access to programmes
Purpose:
The core intention of a Master’s Programme, as is the purpose of the IMM Graduate School Master’s, is to equip students with specialised knowledge through research training and to provide sound training in research methodologies. Candidates are not generally expected to make an original theoretical or fundamental contribution to their field of knowledge, but through the provision of new data or information, they should make a definitive contribution to understanding the research problem that has been investigated and to demonstrate proficiency in research methods and the ability to work independently. Master’s graduates are expected to exhibit mastery of research methodology and evidence of understanding scholarly processes at work, and manifest this knowledge through the completion of a novel project.
Admission Criteria for the Postgraduate Diploma in Marketing Management
- An appropriate and recognised three-year qualification on NQF level 7.
- A minimum of three years appropriate marketing or marketing-related experience. An access module, Marketing 1 may be required if the work experience is less than 3 years.
- A CV and a motivational letter are required.
Applicants are required to complete the Postgraduate Application form for admission for the Postgraduate Diploma in Marketing Management, which together with certified copies of educational certificates, identity or passport documents, a letter of motivation and a CV, should be returned by registered post to:
Postgraduate Student Support Administrator
IMM Graduate School
P O Box 91820
Auckland Park
2006
A non-refundable deposit (see fee structure) must accompany the application form. Applicants may be required to attend a selection interview at the discretion of the IMM Graduate School.
* No credit transfers for modules will apply for RPL. RPL will only apply for access to programmes
Purpose:
To create a platform which will provide an opportunity to those with some academic marketing knowledge with expanded insight, understanding and practical skills about marketing – from idea conceptualisation to the development, launch and maintenance of marketing plans and programmes for contributing to the achievement of the strategic business objectives of the organisation.
This is, therefore, a qualification aimed at people entering the business or professional marketing environment, people at a specific developmental stage in their careers, or at the phase in their personal development when they already have suitable knowledge, training and qualifications in their specific field of knowledge but lacking an in-depth marketing background.
The Programme provides a practical opportunity for students to ensure a personal competitive advantage while broadening their career prospects.
For more information and inquiries about the IMM Graduate School of Marketing admission entry requirements 2024, visit the institution’s official website via this link >> https://imm.ac.za/
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